Pharmacy Industry

Is an icon of the legendary 2000s, a brand that has brought Italian streetwear to new heights, giving it a cool and seductive status, defining a lifestyle of its own, once reserved exclusively for the world of rap music overseas.

The awareness of this brand has reached its peak during the golden age of MTV: Pharmacy Industry stood out on the screens through VJs that, with their aesthetics and language, dictated the trends, anticipating what today we define influencers.

Over the years, the brand has become a beacon for the MySpace generation, embodying vivid colors, bold prints and innovative garments, capturing the essence of an era.

Pharmacy Industry was a pioneer of Italian street culture, anticipating a digital communication that today aims to be reinvented, to flourish.

The return of the brand, after a period of pause, goes through the definition of a positioning in the current market, where streetwear has become a key for high fashion.

Its main objective is to carve out a space among the most prestigious Italian street brands, enhancing its history and the background built over the years, establishing itself as an icon that blends the past with modernity, an undisputed signature in the current scenario.