Know how
Dream Project is an established entrepreneurial reality that continues and evolves a tradition of success at the level of family entrepreneurship in the clothing market that operates on several locations, between Milan and Barletta, and employs over one hundred people in different business sectors: style and product, graphics, research, production, purchasing, logistics, retail, commercial and marketing;
Dream Project is a real fashion brand hub able to nurture, develop and consolidate licensed or own brands, through an organizational structure able to correctly position brands on the market effectively managing the evolution of the target. A strategy aimed at overseeing important fashion segments on the premium and luxury side – ranging from street fashion to fashion contemporary – both in the domestic and international market. Expertise, growth, innovation, exploration are the key words of the entrepreneurial recipe of Dream Project Spa;
Design and creativity
Every single phase of the ideation of the garments is carried out in the headquarter of the group, strategically immersed in the industrial center of Barletta. Two design teams oversee the entire process: one that follows only the brand owned by Gaelle Paris, the other that gives rise to all the licensed brands. The style offices, with the graphic, cutting, prototyping and modelling departments are able to digitally follow a sample from its initial design phase to its creation. That is, from research to the study of materials and fabrics to the realization of prototypes with meticulous attention to detail. This sort of “short chain”, almost entirely present in the company, allows Dream Project to effectively control the production output so that it complies with the necessary and sought-after quality standards.
Production
All the production of Dream Project Spa consists for 40% in semi-finished products ready for mass production that is developed by an induced laboratories in the Apulian hinterland specialized in printing, embroidery, application, facon and ironing, forming an induced almost zero kilometer. The production output is then completed by a 60% of marketed that also includes the production of accessories (bags and footwear). All the complex phases dedicated to production, carefully followed[1]mente long every process, give life, every year, to over a million heads;
Marketing & Communication
Dream Project’s design approach has always provided, both for own and licensed brands, that the brands in the portfolio can express their potential through a process of correct market positioning sought and created by the company’s marketing.
Dream Project has in fact a marketing department and co[1]communication operating vertically on the Gaelle Paris brand and a second structure that operates horizontally on the other brands managed. The mantra of marketing is the development of brand identity through the respect and evolution of the heritage of the different brands managed. Doing this means believing in the development of the relationship with the consumer target through digital channels and generating strategies aimed at the development of awareness, engagement and conversion.
At the heart of the marketing activity are not only strategies oriented to new media and social platforms for dialogue with young targets, but also operations that can build a mediaA solid and effective mix that also has as a basis the offline combined with the ability to support the development of the mono-brand channel of the brand owners (e.g. Gaelle Paris) through retail marketing strategies oriented to omnichannel. Historically oriented to digital/social, with very strong and lasting relationships with the most important and interesting bloggers/influencers, the marketing and communication team of Dream Project puts the consumer customer at the center by promoting the fluidity of relations with brands along the different touchpoints and pure engagement;
Logistics
Currently the corporate structure of Dream Project Spa extends over two buildings for a total of over 5 thousand square meters between material storage, logistics & administration, purchasing, production and prototyping, marketing, commercial, style and research. The logistics management of over 1 million products a year, including clothing and accessories, is currently conducted through a semi-automated logistics hub perfectly integrated within the company structure. Thanks to a challenging investment plan by 2022 will be completed a new fully automated logistics area with a total capacity of 24 thousand cubic meters the logistics area will be expanded to reach 15,000 square meters to cope even more effectively and punctual to the complex challenges of production growth and sales development in foreign markets.
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